Nick Ferguson, marketing

  • University for the Creative Arts Canterbury

University for the Creative Arts Canterbury Art&Design Club had a Masterclass with freelance marketing executive Nick Ferguson. He talked to the young people about his journey into the marketing industry and described the key concepts of branding and marketing. They then split into groups to analyse their favourite brands, from Dr Martens to Apple. They gained a sense of what marketing is as a career as well as exploring what goes into creating a brand and how it is used to influence customers.

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