Art&Design and Fashion&Business Saturday Club members from Manchester Metropolitan University took part in a Masterclass with Bond and Coyne, a mission-led brand agency, exploring the power of campaigns.
The Bond and Coyne team introduced their roles and shared insights into past projects. They guided Club members through the fundamentals of campaign design, encouraging them to consider causes they felt passionate about, ranging from the cost of living to animal testing.
Working in small groups, Club members developed a campaign message, logo, and supporting visuals, considering elements such as fashion, digital media, and advertising. They then designed placards, clothing items, and digital concepts to bring their campaigns to life.
Each group then presented their ideas to the room, demonstrating how creativity can drive change and inspire action through design and branding.