In an energetic and engaging three hour Masterclass, a fantastic team from design studio Bond&Coyne worked with members from Plymouth College of Art Saturday Club to create their own news stations including brand identity and launch ideas.
In small breakout sessions led by Bond&Coyne the Club members followed the brand development process from strategy to creative to activation. Then, from the Club members’ concept discussions, research and sketches, designers from Bond&Coyne created the graphics to bring their news station brand ideas to life!
The members’ concepts included: ‘RadioZ’ delivered across social, radio, podcast; ‘Parallel’ focused on equality, activism, and LGBTQ+ stories for young people; and ‘Coastal Creative Community’ designed as a platform ‘for young creatives by young creatives’.