The North West Regional College Club’s Masterclass with Whitespace’s Creative Director Colin McKeown gave members a great insight into the design process. After a brief illustrated talk about design and how he started his career, Colin asked the young people to consider where they lived and develop ideas that would communicate what made them and their area unique – the aim being to turn that thinking into a personal brand.
The Club members began by working in small groups using sticky notes and marker pens, and went on to work individually and in pairs to produce a design for their brand, either in two or three dimensions. It was a new and challenging activity that tied perfectly into the Club’s theme for the year, “place”, and gave members a chance to challenge themselves to explore new ways of generating and communicating ideas.