Nike, sportswear brand

  • Manchester Fashion Institute, Manchester Metropolitan University

The Manchester Fashion Institute Fashion&Buiness Club enjoyed two informative and exciting workshops with a team from Nike sportswear including staff from Nike London, the Manchester store and two colleagues from Portland, Oregon.

The first session began with an interactive presentation to start the young people thinking about the process of designing trainers, including considering comfort, fit and balance. Then they divided into groups to create mood boards, taking inspiration from various sources, for a redesign of the classic 1991 Huarache trainer.

In the second session, Club members used the Huarache shoe template to design their own version for the future, and also created a marketing campaign for it. The Masterclass was a great success, buzzing and engaging, and tutor Kelly Joseph said: “Some of the ideas and thought processes the young people came up with blew me away.”

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