In Masterclasses with Bond & Coyne, Club members from Buckinghamshire New University and Andover College and Chapel Arts Studios Art&Design Club explored campaign concepts by creating posters.
The day began with a brief introduction from the Bond & Coyne team, who shared examples of their work. Bond & Coyne is a creative design studio in London that collaborates with ambitious organisations to develop brands, campaigns and digital technologies.
Club members were tasked with inventing a campaign aimed at young people, representing a brand connected to an issue that was important to them. They began by identifying significant issues and explaining why these mattered to them. Next, they chose a brand to work with and designed an ad campaign or event to promote their chosen issue. Club members were also provided with campaign concepts and proposals for innovative ways to connect with target audiences through products, services or interactions.
At the end of the session, each Club member shared their work, receiving positive and encouraging feedback from the Bond & Coyne team.