In a Masterclass with the British Fashion Council (BFC) Fashion&Business Club members from Fashion Retail Academy learned about how the BFC uses TikTok commercially, and to promote British fashion designers. The group was tasked to create a two-week TikTok strategy to promote BFC NEWGEN. Since its launch in 1993, NEWGEN has supported over 300 designers at the beginning of their careers. Bearing this in mind, Club members created content to celebrate its 30th anniversary, considering the initiative’s ethos and how to translate it across socials.