London Screen Academy, CFI Academy, and Escape Studios Film&Screen Club members came together to take part in a Masterclass at Adobe’s head office, exploring how to establish a successful brand and create promotional materials using Adobe Express. 

The session began with an introduction to the Adobe team and an overview of Adobe Express. Club members were then challenged to develop their own brand, learning how to utilise Adobe Express to create promotional videos, social posts and pitch presentations. The Adobe team guided them through video editing, incorporating music, imagery, animation, and designing social media content to enhance their brand. 

Club members also received five key tips on pitching, which they later applied when presenting their brands. After refining their work, they pitched their ideas to the Adobe team and received constructive feedback.