Members of the Bolton School of the Arts Art&Design and Writing&Talking Clubs joined with the Art&Design Club from the University of Huddersfield for a Masterclass at the London offices of advertising agency AMV BBDO.
After an introduction to the company’s work, the young people were shown a range of ad campaigns so that they could start to think about different methods of communicating to an audience. Led by a team from AMV BBDO, they worked in small groups to respond to the brief of developing an advertising campaign on the theme of #BoltonIsOpen and #HuddersfieldIsOpen. The young people worked well together, mingling across the three Clubs and brainstorming their ideas, before designing their final campaigns across 19 JCDecaux digital screens and confidently presenting their ideas to the whole group. Finally, the AMV BBDO team organised a panel discussion for the Club members to ask questions about their careers to date and how they got into advertising.