Pentland x Kickers, marketing campaigns

  • University of Lincoln
  • Ravensbourne University London
  • The Northern School of Art – Middlesbrough
  • Cambridge School of Art, Anglia Ruskin University
  • Bradford School of Art, Bradford College

In a large-scale virtual Masterclass, Club members came together online from University of Lincoln, Ravensbourne University London, Cambridge School of Art, Anglia Ruskin University, Bradford College and Northern School of Art Saturday Clubs.

The Masterclass was led by Pentland Brands and Kickers UK with Katie Greenyer, Creative Director of Pentland Brands, launching the workshop with an insight into her career journey across the creative industries.

Then, a fantastic team from Kickers led an activity focused on creating a marketing campaign for Kickers’ shoes. The process began with Club members developing moodboards for their choice of target customer, and then developed into campaign concepts and creative strategies.

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