by Kelly Joseph
In this project you’ll be understanding different consumers for different brands, identifying who we are as a consumer and creating a consumer ‘selfie’ board.
What sort of things do businesses want to know about us? Almost everything! But here are a few to start:
For the below brands, write down at least 5 things about the type of person who shops with these brands.
Other things to consider are:
Spend only 5 minutes on each
Create a mind map about you, Consider the points we mentioned earlier:
Now, using your mind map, start to find images that represent the words. For example, if you like reading you might use an image of a pile of books.
Now you have your images, start to lay them out on your A3 piece of paper. Think about layout, look at the examples for ideas on how to present your work. Be selective with your images, you don’t have to use all of them. If able maybe you want to include a picture of yourself? Do you want to add any words?
This is my ‘selfie’ consumer board. What sort of things do you think I’m interested in?
Thank you for taking part in the Manchester Fashion Institute’s Fashion&Business Saturday Club Workshop.
Contributed by Kelly Joseph, Manchester Fashion Institute Saturday Club
Kelly Joseph is the tutor at Manchester Fashion Insitute’s Saturday Club and is also Programme Support Tutor on the BA (Hons) Fashion Promotion course.
“My interests lie within sustainable fashion and I have previous experience as co-creator for Manchester based, ethical fashion co-operative Stitched Up.”
You can follow the Manchester Club on instagram @MMUFandBSaturdayClub